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Waylon Allen
Waylon Allen


Keyword insertion lets you automatically update your ads with the keywords in your ad group that caused your ads to show. This can help make your ads more relevant to people searching for what you offer.


Google Ads will try to replace this code with one of your keywords in your ad group ("dark chocolate", "sugar free chocolate", "gourmet chocolate truffles"), but when it can't, it'll use the word "Chocolate."

Our free Bing and Google keyword tool is specifically designed to arm paid search marketers with better, more complete keyword information to inform their PPC campaigns, including competition and cost data, tailored to your country and industry, so you know your keyword list is super-relevant to your specific business.

If you want to learn how to sort your new keywords into actionable clusters, check out our article on keyword grouping. And if you just want to use our Free Keyword Tool to find costly keywords that are wasting your PPC budget, read all about negative keywords.

Our free keyword suggestion tool provides comprehensive and accurate keyword suggestions, search volume and competitive data, making it a great alternative to the Google Keyword Tool or AdWords Keyword Tool.

Whether that means analyzing keywords with the highest intent to your products and services, analyzing keywords with tenable levels of competition so you can rank near the top of the page, or simply analyzing search volume: identify the keywords across Google and Bing that can really make a difference in your account.

One other great feature our tool is equipped with is the ability to analyze keywords from your website. A website keyword analysis is the quickest way to generate keyword ideas directly from your product pages and content.

You can delineate SEO keywords by identifying keywords that are informational in nature (as opposed to commercial). Long-tail keyword research, the art of finding keywords that are longer and more detailed, is a great way to surface keywords that would be better for blog posts than online ads.

WordStream is a related keyword generator and keyword popularity tool in one: it will not only tell you the keywords that have the highest search volume, it will surface keywords related to your starting keyword that may be beneficial to your ad account or content strategy.

Knowing how to do keyword research is important, but not the only step in the search marketing process. WordStream offers plenty of tools to help you optimize your online marketing campaigns, including:

When used in a method's parameter list, the ref keyword indicates that an argument is passed by reference, not by value. The ref keyword makes the formal parameter an alias for the argument, which must be a variable. In other words, any operation on the parameter is made on the argument.

To use a ref parameter, both the method definition and the calling method must explicitly use the ref keyword, as shown in the following example. (Except that the calling method can omit ref when making a COM call.)

The previous examples pass value types by reference. You can also use the ref keyword to pass reference types by reference. Passing a reference type by reference enables the called method to replace the object to which the reference parameter refers in the caller. The storage location of the object is passed to the method as the value of the reference parameter. If you change the value in the storage location of the parameter (to point to a new object), you also change the storage location to which the caller refers. The following example passes an instance of a reference type as a ref parameter.

Ads may show on searches that include the meaning of your keyword. The meaning of the keyword can be implied, and user searches can be a more specific form of the meaning. With phrase match, you can reach more searches than with exact match and fewer searches than with broad match, only showing your ads on the searches that include your product or service.

Ads may show on searches that have the same meaning or same intent as the keyword. Of the 3 keyword matching options, exact match gives you the most control over who views your ad, but reaches fewer searches than both phrase and broad match.

Keywords are predefined, reserved identifiers that have special meanings to the compiler. They can't be used as identifiers in your program unless they include @ as a prefix. For example, @if is a valid identifier, but if isn't because if is a keyword.

The first table in this article lists keywords that are reserved identifiers in any part of a C# program. The second table in this article lists the contextual keywords in C#. Contextual keywords have special meaning only in a limited program context and can be used as identifiers outside that context. Generally, as new keywords are added to the C# language, they're added as contextual keywords in order to avoid breaking programs written in earlier versions.

A contextual keyword is used to provide a specific meaning in the code, but it isn't a reserved word in C#. Some contextual keywords, such as partial and where, have special meanings in two or more contexts.

The table includes an example of the property:value syntax for each property and a description of the search results returned by the examples. You can enter these property:value pairs in the keywords box for an eDiscovery search.

The following table lists the contact properties that are indexed and that you can search for using eDiscovery search tools. These are the properties that are available for users to configure for the contacts (also called personal contacts) that are located in the personal address book of a user's mailbox. To search for contacts, you can select the mailboxes to search and then use one or more contact properties in the keyword query.

The query keyword1 + keyword2 (with a space after the + symbol) isn't the same as using the AND operator. This query would be equivalent to "keyword1 + keyword2" and return items with the exact phase "keyword1 + keyword2".

1 Use this operator for properties that have date or numeric values. 2 Boolean search operators must be uppercase; for example, AND. If you use a lowercase operator, such as and, it will be treated as a keyword in the search query.

A condition is logically connected to the keyword query (specified in the keyword box) by the AND operator. That means that items have to satisfy both the keyword query and the condition to be included in the results. This is how conditions help to narrow your results.

If you add two or more unique conditions to a search query (conditions that specify different properties), those conditions are logically connected by the AND operator. That means only items that satisfy all the conditions (in addition to any keyword query) are returned.

If you add more than one condition for the same property, those conditions are logically connected by the OR operator. That means items that satisfy the keyword query and any one of the conditions are returned. So, groups of the same conditions are connected to each other by the OR operator and then sets of unique conditions are connected by the AND operator.

The search query that is created by using the keywords box and conditions is displayed on the Search page, in the details pane for the selected search. In a query, everything to the right of the notation (c:c) indicates conditions that are added to the query.

This example returns email items or documents that contain the keyword "report", that were sent or created before April 1, 2021, and that contain the word "northwind" in the subject field of email messages or in the title property of documents. The query excludes Web pages that meet the other search criteria.

You can use eDiscovery search tools in the compliance portal to search for sensitive data, such as credit card numbers or social security numbers, that is stored in documents on SharePoint and OneDrive for Business sites. You can do this by using the SensitiveType property and the name (or ID) of a sensitive information type in a keyword query. For example, the query SensitiveType:"Credit Card Number" returns documents that contain a credit card number. The query SensitiveType:"U.S. Social Security Number (SSN)" returns documents that contain a U.S. social security number.

You can also use eDiscovery search tools in the compliance portal to search for documents stored on SharePoint and OneDrive for Business sites that have been shared with people outside of your organization. This can help you identify sensitive or proprietary information that's being shared outside your organization. You can do this by using the ViewableByExternalUsers property in a keyword query. This property returns documents or sites that have been shared with external users by using one of the following sharing methods:

The previous search query also returns chats from Microsoft Teams. To prevent this, you can narrow the search results to include only Skype for Business conversations by using the following keyword query:

How do you choose the best keywords? How much should you bid on them? The Microsoft Advertising Keyword Planner can help you conduct keyword research and identify the most effective ad groups and keywords to boost your campaign performance.

Plan cross-border campaigns.Use the keyword planner to research campaigns aimed at the U.S., Canada, United Kingdom, France, Germany and Australia to find keywords in English, German or French.

Begin using the Microsoft Advertising Keyword Planner tool now to research and plan your campaigns. Then, when you're ready, a Microsoft Advertising expert is available to help you do more with your keywords and copy to boost your ad performance. The advice is free, and the appointment is quick and easy to set up.

Keywords are tags or labels you add to your photos to help you easily find the photos. After assigning keywords to photos, you can search for the keywords to find the photos later. Photos offers a selection of keywords that you can assign, and you can add your own keywords. You can also assign keyboard shortcuts to your keywords so you can apply them more quickly. 041b061a72


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